英国的独立机构设立了公共利益的持久信息权利,通过公共机构和个人的数据隐私促进开放性。

持续的

Kings College伦敦的项目审查了编程广告或德技。这已成为英国最普遍的隐藏在线追踪和分析形式之一。在Adtech的复杂数据驱动系统中,在消费者网络浏览器上放置Myriad第三方cookie(TPC)已喂养广泛的商业生态系统。尽管如此,在数据保护调节器的越来越大的压力下,还在改变在线平台实践,Adtech对TPC的依赖是在衰败中。

The ‘After TPCs’ research project has two aims: First, by widening its inquiry beyond the more familiar UK and EU regulatory sphere, the project will critically investigate changes in the world’s dominant Adtech markets – the United States and the People’s Republic of China (PRC). Second, the project will focus on the key question of how the ‘notice and choice / consent’ (NC/C) data protection model will function, as new ways of profiling and tracking consumers online replace TPCs. The project will assess alternative ways to provide consumers with personal data control and genuine empowerment in the face of profiling and tracking.

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